Internet Technology, Marketing, and Security Research Paper - 1

Internet Technology, Marketing, and Security - Research physical com localise ExampleBasically, kindly media marketing involves the use of social media much(prenominal) as Facebook, YouTube and Twitter to market products and services. minded(p) the personalized nature of the social networks, social media marketing provides marketers with the business leader to personalize their advertising in a way that meets the needs of the targeted audience and hence is a bet means of advertising (Smith, 2010). The use of social media marketing has gained a lot of recognition in the recent past due to the various flexibilities and the change magnitude number of audience that comes with it. favorable media marketing is considerable cost effective in comparison to other traditional modes of marketing. The moment an advertisement has been operationalized over the social media, it becomes easy to woo customers to do many things, including make orders, placing recommendations or visiting the website of the marketer. Because the social media is already an attraction, marketers do not need to market their products and services directly, still down advantage of the influence of the social media to attract customers to their products and services (Mangold & Faulds, 2009). ... People only visit such websites when they are interested in them. However, the case with social media is different. People frequent them to cat up with friends, capture new videos or post status update. In the process, however, they can click on advertisements that concern them. mixer media marketing, is thus initiated by the users themselves and the marketer only has to post the advert while leaving the rest to the voltage customers (Kaplan & Haenlein, 2010). Advantages and Disadvantages of Social Media Marketing Most businesses have adopted the use of social media marketing because of the benefits that come with it, in particular the increased ability of organizations to build brand recognition . Organizations have adopted social media marketing because it allows them build their brands and their businesses. It gives them ability to eavesdrop while pressing the big digital ear up against the computer screen (Kaplan & Haenlein, 2010). Social media marketing provides a rare opportunity of getting immediate feedback about products and services and their performance in the market. Besides, they provide organization with more information about their competitors and other information relevant the performance of the organizations. Organizations that take their time to response and correct all the concerns about their products are in a good position to harvest huge benefits from social media advertising (Drury, 2008). However, like all other good things, social marketing has a downside. Among all the advertising channels, social marketing offers the longest odds. Social marketing becomes a proud order because of the channel itself. It is big and very authoritative, but not under the marketers direct and absolute control. In some